Eastside Medical Center
February 17, 2020

All newborns at Eastside received special red receiving blanket to raise awareness about women's heart health on National Wear Red Day® and Valentine's Day.

Newborns at Eastside Medical Center received a special red receiving blanket instead of the traditional version on Friday, February 7, in honor of National Wear Red Day, and Friday, February 14, in honor of Valentine's Day. By wrapping their tiniest of patients in red blankets, Eastside Medical Center is honoring American Heart Month and the American Heart Association's Go Red For Women® campaign.

“The American Heart Association states that cardiovascular disease claims the life of approximately one woman every 80 seconds,” said Trent Lind, chief executive officer at Eastside Medical Center. “Eastside is proud to join the Go Red for Women campaign that advocates for more research and swifter action for women's heart health. By joining this movement, our goal is to increase awareness about cardiovascular disease and to save lives.”

By wrapping the hospital's newborns in red receiving blankets, Eastside is honoring the women in these babies' lives- their mothers, sisters, or grandmothers - who could be or have been affected by heart disease.

“Welcoming a new baby into the world is a precious moment in a mother's life,” said April Fox, director of women's services at Eastside Medical Center. “These tiny blankets are big reminders about the importance of women's heart health and give us an opportunity to educate our new moms and our community about making heart health a priority.”

Eastside Medical Center delivers over 1,200 babies annually. Additionally, Eastside Medical Center provides lifesaving emergency care for heart attacks and stroke, as well as comprehensive cardiovascular care utilizing the most advanced technology and experienced physicians.